Rebranding the south west’s leading roofing + cladding contractor.
Back in the 80s, when Progressive Systems Ltd was founded, branding wasn’t really something they gave a great deal of thought to. Fast-forward to 2022, and the business is an entirely different proposition, with a big friendly team, an unrivaled reputation in the south west, and lots of happy clients.
I know they won’t mind me saying that they hated their old logo as much as I did, (it was shit). And, with a new management team coming up through the ranks to run the business, now was the perfect time to rebrand.
Their website is more read it and sleep than read it and weep, so a tone of voice guide was also top on their list of priorities. And the name? We all agreed that ‘Progressive Systems Ltd’ was a bit of a mouthful, and as luck would have it, their clients and suppliers did too, so shortening their trading name was a no-brainer.
“Claire’s direct approach to the re-branding of Progressive Systems was exactly what we needed. The brand workshop that was put on for our company was excellent, it got all of the staff engaged and looking at the business from a whole new perspective. The outcome of the workshop led to us identifying who we truly are as a company, at our core. Which we now shout from the rooftops! Thank you Claire for your attention to detail and no BS approach in delivering our rebrand.”
Positioning
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Our honesty is our USP and our clients just love us for it! Apparently, there are a whole bunch of big, fat, liars in the trade, and we are the exception to the norm. Truthful to a fault, we will always be honest in communicating issues, but also on pricing, scheduling, and operations.
With honesty as our USP, we can interpret that honesty in our own words in each and every situation, rather than rolling-out a forced sounding sales patter. Brilliantly, this also allows our team’s personalities to shine.
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approachable, committed, friendly, honest, personable, proactive, professional, relaxed, sociable.
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We’re proud of what we’ve achieved so far as the south west’s leading roofing and cladding contractor. Maintaining good relationships with honesty, support, trust, and consistent quality wins us high-profile clients, and awards. We love to give back. As a sociable bunch, charity fundraising and social events benefit not only our relationships, but the wider community. Striving to become facilitators of industry-wide change, our aim is to createopportunities and reduce labour shortages in our sector.
“Highly recommend Claire, she handled our rebrand wonderfully and we are over the moon with the results.”
Core Benefits
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This always comes first. We’re people who know how to combine safety with performance and cutting-edge design.
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There are no shortcuts with us. We don’t compromise on materials to do the job for less. We don’t cut corners to get it done faster. We work to the highest standards when it comes to our design, quality of labour and, most importantly, site safety.
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We’re honest. It’s that simple. We’re organised, efficient and if there’s a problem, we’ll instantly flag it with you. No excuses, no BS. Straight up.
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Up-front advice is our norm. The support we give you is fundamental, not only in giving confidence to you, or your client, that you’re getting accurate advice from a reputable supplier, but that we are the right people to see the job through to its conclusion, providing a high quality end product.
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We have the edge on design. We’re a trusted and experienced design lead. We understand that the technical advice, detailed design, and support we provide is crucial to the success of your project. Our team provide technical drawings of consistently high standards.
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You’re busy. We’re busy. We communicate swiftly, concisely, and with an end goal in sight.
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We’re here to make your life easier. Our can-do attitude gets the job done.
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We have the structure to be able to deliver big projects. And the right people to deliver them. If there’s a problem, we solve it. What’s more, we deliver on time, 99% of the time.
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We know that cost is a key motivator. We’re efficient and economical.
These guys are the holy grail of clients in that they are an easy-going, sociable bunch, the kind of people you just wanna hang out with. So, kicking off the project with a fun brand workshop to get their positioning off the ground was a great icebreaker involving the whole team.
Taking them forwards with a better understanding of who they are, how they can best help their clients and what their clients value the most about their service, and their team, was pivotal to the success of their rebrand, so client and supplier surveys and competitor analysis formed the basis of the design brief for the brand you see here.
And the result?
Progressive Systems Ltd are now trading as progressive, with the hashtag #weareprogressive (they actually are), a tone of voice that sounds like the honest, friendly bunch they are.
And branding that they LOVE.