For nearly three decades, I’ve worked my arse off to hone my craft, move with the times, and stay relevant.

Throughout that time, I’ve always remained true to my specialism of brand, learning from some of the best. I’ve continually invested time and money in self-learning and development. Time that’s been very well spent, because when I strategise a brand, the creative I produce fits like a glove. It’s all about delivering results for my clients.

And, let me be blunt. What I do makes you money.

Creatives don’t like to talk about this, because we make a living from doing something we love. And we’re not ‘sales’ people. But love doesn’t pay the mortgage, my friend.

When all’s said and done? What we do - Communicating your big idea - (done properly) will make you big bucks. It’s that simple.

The UK construction industry has had its problems in recent years. Not least down to a worldwide pandemic, Brexit, material shortages, a war, and the resulting distribution problems and rising costs. Regardless of which, my client was making millions. But they had a problem. Or rather, a whole bunch of ‘em!

Over the past 27 years, I’ve seen it all. Brands so far removed from reality that they don’t relate at all to the business they represent. Names that haven’t been checked to make sure they’re not already being used by a direct competitor – true story! Brand guidelines that aren’t worth the pages they’re typeset on. And tone of voice that’s a complete turn-off.

Don’t even get me started on shit logos…

Many people have come to me to repair the damage that’s been done by so-called ‘brands’ that have been created for them. In the end, for them, buying cheap meant buying twice.

You don’t wanna pay twice. Do you?

You’re just starting up, and you’re super excited to tell the world! So of course, you wanna make like Nike and - Just do it! ™

STOP! Before you go head-first into any crazy (and costly) decisions, let me tell you this…

Whether you’ve been in business for months, years, or decades, behind your product or service are people and ideas. And, unless you’re hiding your brand’s light under a bushel of sameness, there’s a reason you’re in business, other than the cash. This my friends is your brand purpose, and it’s your brand’s superpower.

Many people, not all of course, start a business or launch a new product or service with a logo and little else. Maybe they’ll have a website. They’ll probably have social accounts. Without brand they’re missing opportunities. Because people flock to brands like flies-round-shit.