Claire Baker
I’m no generalist.
As the old saying goes, ‘Jack of all trades, master of none.’ Well, let’s just be clear right now – that’s not me. Specialising in branding for almost three decades means I know my shit.
If you want any old design, you can find plenty of designers who’ll fit the bill. And plenty who won’t. But if it’s brand you’re after… Now that’s my thing.
Subtle I am not.
If you come to me for creative solutions, you’re gonna get full ‘Claire’. Passion, drive, and enthusiasm, delivered with zero bullshit. I’ll tell you exactly what I think. Some say I’m too direct.
I call it honesty.
I’ll make suggestions, based on years of experience, always with your best interests at heart. I work hard to achieve the best creative outcomes. For. Every. Single. Client. Because it’s so much more than a job – it’s my lifelong passion.
I chose to become a brand designer to solve problems with my creative skills. And I love solving problems. It’s the most rewarding part of the job.
Here are some agencies I’ve worked for and with…
Associate Design / Coley Porter Bell / Curio / The Hamiltons / New Brand Vision / Small Japanese Soldier / Stairway Communications
And some clients you may know…
Avery Dennison / BA / BAA / Chunk of Devon / 20th Century Fox / EA Games / Jupiter Asset Management / Law Society Publishing / Mellon / Michelin / Momentum Pictures / Nelson Bakewell / Newton / NSPCC / OneSource / Orange / Jamie Oliver / Reader’s Digest Global / Sony BMG / southeastern
Aside from shit-hot creative, what can you expect from me?
I’ll give you a brand with benefits that backs up the chat. Your positioning, mission, values, purpose. No turd-polishing. No meaningless pretty pictures. Design that hits you right between the eyes.
I’ll give you…
Communication
Honesty
Delivery
You give me…
Communication
Trust
Payment
It’s dead simple.
Word up.
And here’s a bunch of glowing testimonials – straight from the horse’s mouth.
“I've worked alongside Claire on-site and remotely and I can honestly say there is no difference in the integrity of her work or her ability to understand and fulfill a brief - with Claire it's excellence every time. Claire takes the time to really interrogate a brief and won't hesitate to come back with questions and clarification if she feels it doesn't make sense, her focus is truly on delivering 100% creativity and commitment to the project. She's a very talented lady, working across a number of disciplines, though her specialism is definitely in brand identity and redesign, here she excels.”
— Lorna Jackson
“Claire did a great job for us with our brand positioning. She identified the messaging we should be focusing on for our audiences and delivered and developed our voice and straplines to great effect. Claire's very easy to work with and says it like it is! No bull!”
— Mathew Smith
“Claire's direct approach to the re-branding of Progressive Systems was exactly what we needed. The brand workshop that was put on for our company was excellent, it got all of the staff engaged and looking at the business from a whole new perspective. The outcome of the workshop led to us identifying who we truly are as a company, at our core. Which we now shout from the rooftops! Thank you Claire for your attention to detail and no BS approach in delivering our rebrand.”