Rebranding an interiors group for growth.

Like many interior designers, The JAM Group’s visual identity had always been understated. In their case? Perhaps a little too much so, as their branding didn’t extend far beyond their logos.

The Group, comprising JAM Interiors and Devon Stone, had grown to include JAM Workshop, and with plans for further expansion, Directors, Matthew and Jose, were keen to rebrand, not only to reflect the business they have become but to take their brand forwards.

The brief? To create a contemporary visual identity for the group, that was consistent throughout their digital and physical presence. The brand should be recognisable across the group. And versatile enough to accommodate future growth.

I’m still working with The JAM Group, and thrilled to be able to share more work here soon…Ongoing work includes frontend web design and vehicle livery for JAM interiors, and product branding and printed collateral for Devon Stone.